The upcoming 2026 FIFA World Cup, kicking off on June 11 and concluding on July 19, promises to be an unparalleled global spectacle, featuring 48 nations competing across 104 matches hosted by Canada, Mexico, and the United States. While the tournament traditionally draws a massive following of football aficionados, an intriguing aspect of this edition is the engagement of top figures from the fashion industry. A recent survey conducted by a prominent fashion publication unveiled that many leading supermodels are not only keen observers but also active participants in the World Cup festivities, each with their own cherished customs and lucky charms tied to the sport.
Linda Evangelista, a legendary figure in the modeling world, shared her lifelong passion for team sports, having followed every World Cup since childhood. She expressed a broad allegiance, rooting for her home country Canada, her current residence the USA, France (given her child's French heritage), and her ancestral Italy, despite their absence from qualification. Evangelista emphasized a unique superstition concerning her attire, opting for specific outfits based on previous game outcomes, and proudly displaying a collection of team memorabilia at home.
Alex Consani, a burgeoning fan, conveyed immense excitement for her first in-person World Cup experience in New York City. She embraces the unifying power of sports and expresses a fondness for the Brazilian team, highlighting her growing appreciation for football's ability to bring people together. Consani also noted her commitment to dressing stylishly for games, considering it both a personal tradition and a good luck charm.
Adriana Lima, a Brazilian icon, is particularly thrilled that the tournament will be held in her second home, the USA. She anticipates a vibrant display of diverse cultures through fans' anthems and flags, feeling the World Cup energy long before the opening ceremony. Lima's unwavering support for Brazil, nicknamed “Os Canarinhos,” is deeply ingrained in her heritage, describing it as an innate love. She plans to follow every match across multiple platforms and will don her lucky yellow Brazilian jersey, believing it symbolizes the sun, the trophy, and her nation's hope for a sixth title.
Imaan Hammam sees the World Cup as a unique convergence of sport, culture, fashion, and community. She is particularly enthusiastic about representing her diverse background—Morocco, the Netherlands, and Egypt—and experiencing the vibrant New York atmosphere. Having played football since her youth, Hammam's passion for the sport is personal. She plans to attend the opening game, then immerse herself in the city's various watch parties, showcasing her collection of jerseys, some of which she customizes into fashion statements.
Aneken Zaldivar expressed pride in Mexico co-hosting the World Cup, eager to witness her people compete with honor. Though not a constant football follower, she values the tournament's capacity to unite individuals through shared stories, talent, and dreams. For Zaldivar, the World Cup is primarily an occasion for family reunions at her grandmother's house, filled with food, music, and conversation, emphasizing the sense of belonging and togetherness it fosters.
Loli Bahia is captivated by the excitement of a summer World Cup, particularly her anticipation for "Les Bleus" to compete for a third star on their jersey. As a dedicated fan of the French team, she notes football's significant cultural impact in France, where even non-followers rally behind the national squad. Bahia intends to watch every moment, whether live, on her phone, or with friends, hoping to be in Paris for the finals to soak in the magical atmosphere while proudly wearing her French jersey and playfully booing opponents.
The 2026 FIFA World Cup is more than just a series of football matches; it's a global celebration that transcends cultural boundaries, drawing in diverse personalities, including leading figures from the fashion world. From superstitious game-day rituals to deeply personal connections with national teams, these supermodels exemplify the widespread appeal and unifying power of the sport. Their stories highlight how the tournament provides a platform for shared experiences, community bonding, and a vibrant fusion of athleticism and style, transforming it into a truly unforgettable event for participants and spectators alike.