Uber recently hosted its annual Super Bowl kick-off event, "The One Party," in San Francisco, featuring performances by Grammy winners Olivia Dean and Shaboozey. The homecoming-themed bash, held at Pier 48, attracted numerous celebrities including Ciara, Russell Wilson, and Cardi B, offering guests gourmet tailgate food and a vibrant collegiate atmosphere, setting an exciting tone for the upcoming Super Bowl 2026.
Super Bowl 2026 Celebrations Ignite in San Francisco with Uber's "The One Party"
On the evening of February 7, 2026, Uber orchestrated its highly anticipated annual Super Bowl commencement celebration, dubbed "The One Party," within its vibrant home city of San Francisco. The spectacular event, hosted at the picturesque Pier 48 waterfront, featured dazzling performances by recently crowned Grammy Award recipients, Olivia Dean and Shaboozey, captivating an enthusiastic crowd.
Upon arrival, attendees were immediately immersed in an atmosphere of festivity, indulging in expertly crafted cocktails and an elevated interpretation of classic tailgate fare. Culinary delights included gourmet chicken tenders, delectable meatballs, and fan-favorite big dill and chicken Caesar pizzas from Aldi. The collegiate-inspired theme permeated the decor, with playful nods to spirited pep rally culture at every turn. Guests eagerly posed for photographs in a creatively designed locker room-style area, while event personnel, adorned in preppy sweaters and classic baseball caps, exuded a welcoming charm. A specially formed Uber One Cheer Squad, brought to life by the talented UC Berkeley Dance Team, ensured an electrifying ambiance throughout the night.
Among the distinguished guests were acclaimed singer Ciara and her husband, NFL icon Russell Wilson. Ciara, radiant in a bomber jacket and a chic distressed mini skirt from New York City label SEKS, complemented her ensemble with cherished Maison Alaïa booties. She enthusiastically shared, "Uber truly masters the art of hosting a memorable party; it's consistently a fantastic experience. With Olivia Dean and Shaboozey gracing the stage tonight, our presence was simply essential!" Wilson, sporting a practical Carhartt jacket and apparel from his own label, Good Man, humorously confessed to leaving items behind in Ubers, a sentiment echoed by Ciara with a playful chuckle. Wilson also confidently predicted a 27-17 victory for his former team, the Seattle Seahawks.
As the evening progressed, a continuous stream of stars made their way into the exclusive VIP section. Noteworthy figures included Doug Emhoff, husband of Kamala Harris, who mingled with his brother-in-law, Uber's chief legal officer Tony West. The illustrious guest list also featured actors Madelyn Cline, Emma Roberts, Jon Hamm, and other prominent personalities such as Robbie G.K., Nadine Bhabha, Ilona Maher, and country music sensation Kane Brown.
The charismatic country artist Shaboozey commanded the stage shortly after 9 p.m., delivering an electrifying 30-minute set. His performance included his massively popular hit, "A Bar Song (Tipsy)," and the Grammy-winning "Amen." "Let's make this an unforgettable party! I love you all!" the singer exclaimed to the adoring audience.
Following Shaboozey's dynamic act, Olivia Dean enchanted the crowd with a mesmerizing performance, commencing with "Nice To Each Other," followed by "So Easy" and "Dive." This marked her inaugural stage appearance since her triumphant win for Best New Artist at the Grammy Awards. The English performer shared with Vogue, "This is my first time performing as part of Super Bowl weekend, and I'm having an absolute blast – the energy here is incredible."
Rapper Cardi B, whose fiancé is New England Patriots wide receiver Stefon Diggs, made a fashionably late entrance, arriving just in time for the festivities. Dressed in a striking Mowalola moto dress, meticulously styled by Kollin Carter, she graced the yellow carpet just after 10:30 p.m. before heading backstage to enjoy Dean's soulful rendition of "Man I Need."
Becky Katz Davis, Uber's head of consumer communications and events, elaborated on the party's significance: "'The One Party by Uber' is an exclusive experience we craft around the year's most significant cultural moments, exclusively for Uber One members. With San Francisco being our cherished hometown, this occasion presented the perfect opportunity to inaugurate Super Bowl weekend with a homecoming-themed event on our very own turf."
This star-studded event showcased Uber's commitment to creating memorable experiences that blend entertainment, celebrity, and a strong sense of community. The carefully curated atmosphere, from the gourmet food to the energetic performances, successfully amplified the excitement leading up to Super Bowl 2026. It highlights how brands can effectively leverage major sporting events to foster connections and create unique engagement opportunities for their members. The presence of influential figures and Grammy-winning artists further solidified the event's prestige and cultural impact, reinforcing Uber's role not just as a transportation service, but as a lifestyle and entertainment facilitator.